John Bowie
The Shareholder Is Always Right?
“The customer is always right” was the very first business maxim. It’s so old no one can remember who said it, but for decades companies...
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John Bowie
- Feb 27, 2021
- 4 min
The Cult of Complexity and the TIDOR Syndrome
The Cult of Complexity has spawned many sects over the years, ranging from the forgivably ignorant to the damnably intentional. I’ll...
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John Bowie
- Feb 17, 2021
- 2 min
The Smart People Paradox
There’s only one problem with smart people: they tend to design things for people like themselves – for other smart people.
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John Bowie
- Nov 16, 2020
- 5 min
The Design Mind #4: Empathy Desired, but not Required
Some companies try to institutionalize design thinking with only a superficial understanding of what design is.
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John Bowie
- Nov 12, 2020
- 4 min
The Design Mind #3: Whom Do You Serve?
Product teams must awaken to the fact that in most cases their product is ancillary–not integral–to their customers’ lives.
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John Bowie
- Nov 2, 2020
- 3 min
The Design Mind #2: The First Question
We’re not designing a product – a “thing”; we’re designing a better “way” for someone to get all the outcomes and results they care about.
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John Bowie
- Oct 26, 2020
- 5 min
The Design Mind #1
The design mind distills a design problem down to the essential few questions that are almost guaranteed to produce an elegant design.
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